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谷歌联手天空在线广告模式搬上电视

时间：















据英国金融时报报道，网络搜索公司谷歌(Google)与英国天空广播公司(British Sky Broadcasting)达成了一项全面合作协议，从而迈出了将网络广告模式推向电视的第一步。谷歌称，这一合作将是其利润最丰厚的交易。

根据协议，谷歌将首先把它的用户自创视频、电子邮件、搜索和“定向广告”工具，提供给英国天空广播公司宽带互联网服务的用户。英国天空广播公司的这一服务刚刚推出5个月。自谷歌在今年10月以16.5亿美元买下YouTube，并获得YouTube的视频工具之后，这是其首次将这些工具授权出去。

不过，两家公司计划将合作范围扩大到英国天空广播公司的核心电视平台，以存储在英国天空广播公司机顶盒硬盘里的“定向广告”，取代传统的30秒电视广告。 来源：中国经济网综合




































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  3. 缓存信息 : 0 reads,0 writes
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0.375802s