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Google击败微软31亿轻松收购Doubleclick 网络推广

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　 Google上周五宣布从Hellman & Friedman手中以31亿美元成功收购DoubleClick，而2005年Hellman & Friedman收购DoubleClick的价格是11亿美元。

　　DoubleClick主要从事网络广告管理软件开发与广告服务，对网络广告活动进行集中策划、执行、监控和追踪。DoubleClick在纳斯达克上市时，市值曾超过百亿美元，但之后由于市场环境和自身原因，DoubleClick迅速衰落，在2005年以11亿美元的价格被私募投资公司Hellman &Friedman收购。此外，JMI Management也是DoubleClick的联合投资者。DoubleClick去年的营收约为1.5亿美元。Google CEO Eric Schmidt指出此次收购将会增强Google广告领域的地位。

　　有意思的是Yahoo和微软之前对于DoubleClick也很感兴趣，4月3日获悉：Google 竞标在线广告公司DoubleClick收购，并且指出微软的20亿开价不太可能赢得胜利，果真Google以31亿美元取得了这场收购的胜利。

































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  1. 请求信息 : 2025-09-27 14:15:45 HTTP/2.0 GET : https://m.gzwzjs51.com/news/1190
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  3. 缓存信息 : 0 reads,0 writes
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0.407837s